In 1979 owner Franco Pravettoni, a gelato craftsman, opened "Gelateria Marghera" in an upscale residential district of Milan. In Italy, where the gelato reflects the daily lives of the local populace both morning and night, this trailblazing gelato specialty store quickly became an overnight sensation. Even today long queues are seen forming daily outside this long-standing gelateria that has captured the hearts of the people of Milan. In 2013 "Gelateria Marghera" branched out of its home town of Milan for the first time, opening the gelateria's first international chain stores in Azabu-juban, Tokyo. Providing a wide range of flavors and healthy taste sensations, they offer an Italian-style lifestyle where a gelato is an essential daily treat.